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This paper aims to present innovative production practices in agriculture, based on alternative theories of economic development that have been built upon empirical observations. These innovative practices have environmental-ecological characteristics and they refer to two relatively new economic activities in terms of entrepreneurialism: a) alternative forms of tourism and b) organic farming, with emphasis on livestock farming. By linking existing theories with recent experience, a theoretical model is proposed here which is accompanied with potential relevant applications, in an attempt to render the theoretical model useful to the daily entrepreneurial, economic and social relity