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Paper scope: a) The meaning of reputation b) The worth of reputation c) Qualitative methodologies regarding its management Method: a) References to relative literature on the subject. b) Description of the day by day practice of the institution of Millennium Bank in Greece, garnering information with the method of interviews to the upper level staff Results: a) Comprehension on basic elements and tools on the significance of corporate reputation b) Introduction on day by day practices for reputation management from a financial institution