Open Conference Systems, ICQQMEAS2015

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A Typology of Strat egic Environments Extracted from a Cross-tabulated SWOT Analysis Model
Peter J. Stavroulakis, Elena Riza

Last modified: 2015-09-24


From the plethora of instruments concerned with strategic management, one may be easily led to remark that SWOT analysis surfaces as the most resilient of techniques, for it is a readily available methodology facilitating the formulation of an effective strategic framework through situation analysis. Although to this day its origin remains obscure, it has proven time and time again to be the strategic instrument of choice for over half a century and for a good reason: SWOT analysis provides a concise snapshot of the strategic environment involving the case at hand and at the same time hints towards strategic directions that should be pursed in order to achieve strategic might. Cross-tabulation on the other hand, provides a methodology from which we can extract an interrelation of causality between categorical data. We investigate the applicability of epidemiological instruments (including but not limited to measures of association) to strategic management topics. From the model formulated, a typology of strategic environments is proposed and can be utilized in order to categorize strategic ventures according to the external environment wherein they are operating (or are about to operate). This work proposes a novel approach concerning SWOT analysis, implicating a correlation of the methodology concerning the critical and analytic review of strategic factors with methodologies contained in epidemiology. The procedure of typology formulation and cross-tabulation can be applied in other cases of study, thus expanding the scope and applicability of SWOT analysis even further

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