Open Conference Systems, ICQQMEAS2015

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THE RECEPTION OF AMERICAN THEATER IN ROMANIA. A CASE STUDY OF EUGENE O’NEILL
Annamaria Maribela Pop, Monica Ariana Sim

Last modified: 2015-09-24

Abstract


The paper is part of a doctoral research entitled The Style in the Language of Theatre : Christopher Marlowe, T.S.Eliot, Eugene O’Neill, and concentrates on the reception of Eugene O’Neill’s plays in Romania. O’Neill was one of the most intellectual and well-read of all American dramatists, and the products of his thoughts and reading found their way into his plays. After emphasising the main characteristics of Eugene O’Neill’s plays from a stylistic point of view, the paper presents the marketing efforts of different Romanian bodies and institutions to bring to life these plays. The authors concentrated on the most important theatres of the country and presented information found in traditional and new media for a two month period in 2015 in regard to their communication activities. It is found that there are no signs of a particular concern of the Romanian authorities to resume the interrupted dialogue with the work of a playwright considered difficult to receive by the contemporary public sensitivity. Yet, the advantages of such a revival of interest would be multiple, especially in the area of intensifying the cultural Romanian –American exchanges. From another point of view, communication studies and marketers may create their communication messages taking into consideration stylistic elements in the production of the advertising campaigns

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